The boom in the economy has
resulted in the immense growth of companies in India . Brand management is now one
of the main areas of concern and importance for the business establishments. It
is considered to be the best way of competing with the multinational
organizations. The liberal policies of the government have encouraged more and
more multinational companies to develop and promote their products in India . All
these reasons have compelled the companies to hire people with expert knowledge
of brand management to deal with this aspect of the business. One of the most
popular states in India ,
Kolkata is home to several institutes offering career-oriented courses in India . Some of
the institutes also offer brand management courses in Kolkata.
Brand Management Courses in Kolkata Institutes
Some of the prestigious institutions in Kolkata offer undergraduate as well as
post graduate programs in brand management. A course in brand management covers
all the major aspects of the field like market research, consumer demand,
principles of brand management, branch launch and USP, analysis of the market
trends, advertisement and marketing, brand promotion, packaging, distribution
and even ways of marketing a brand. The curriculum offered helps the
individuals to identify and understand the demands of the customers. However,
it is essential for the candidates to pursue an MBA degree to make a career in
the field of brand management. Candidates will have to qualify the Common
Admission Test (CAT) or Management Admission Test (MAT) to join an MBA program
in a reputed institute. Candidates who have completed their graduation from a
recognized university are only eligible to sit for the entrance examinations.
There are a number of B-Schools in India that offer MBA program in
marketing.
Job Prospect of Brand Managers in Kolkata
Both government and private organizations recruit brand managers in Kolkata.
Various companies like FMCG, diagnostic companies, advertising companies,
financial service companies, pharmaceutical, banks and KPOs hire individuals
with brand management background as brand development manager and product
manager. Some of the multinational companies also provide lucrative pay
packages and other facilities to the suitable candidates.
Brand Management Courses in Kolkata
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Name & Address
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Phone & E-mail
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Indian Institute of Social Welfare and Business
Management,
Management House, Kolkata-700 073 |
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