Brand Management has emerged as
a career option with the growth of the corporate sector in India . It plays a major role in the
consumer products industry and enhances brand franchise and equity. With the
boom in the Indian economy, competition between various companies has also
increased to a great extent. One can also come across quite a number of foreign
companies making every effort to promote their products and has increased the
demand for trained professionals for the smooth running of the organizations.
Karnataka is considered to be one of the favorable destinations for one to
pursue his or her higher studies. There are many institutes that offer brand
management courses in Karnataka.
Brand Management Courses in Karnataka Institutes
Brand management courses in Karnataka cover all the major aspects of the field
of study like principles of brand management, analysis of the market trends,
brand launch and USP, advertisement and marketing, market research, consumer demand,
brand research, brand promotion, packaging, distribution and marketing of a
brand. The main job profile of the brand managers is to make a brand or product
popular in the market, understand the needs and requirements of the customers
and implement marketing techniques for the development of the brand. Most of
the institutes offer post graduate diploma programs in brand management. The
courses offered are mostly of two years duration. Candidates after completing
their course in brand management from Karnataka may seek for the posts of brand
development manager or product manager in various companies like Godrej India,
Kotak Mahindra, Alkem Pharma, Hindustan Lever, Sun Pharma, Aditya Birla Group,
Aviva Life Insurance and more. There is immense scope for growth in the field
of brand management.
Job Profile of Brand Managers in Karnataka
A brand manager is expected to work in full co-operation with the other
departments of the organization. They are also entrusted with the duty of
providing required support to the sales department and prepare the budget as
well. The brand manager is the person in charge of the functioning of the
packaging, formulation, distribution and productions. It is essential for a
brand manager to stay aware of the changing trends of the market and also
implement new ideas for the promotion of the brand. Brand management is one of
the most exciting professions worldwide and is extremely popular among the
young generation.
Brand Management Courses in Karnatka
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Name & Address
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Phone & E-mail
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Xavier Institute of
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Ph: 91-80-2852 8477 /2852 8597 / 2852
8598
Fax:91-80-28528733 or 28520019 Website: http://www.xime.org Email: xime@xime.org |
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M P Birla Institute Of Management,
Associate Bharatiya Vidya Bhavan, #43, Race Course Road, Bangalore- 560001 |
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