Brand Management is one of the
most exciting career options that offer immense scope for career development.
The main function of the brand managers is to increase the Brand equity and
franchise. There are several factors that have significantly contributed in
popularizing this profession among the young generation students. It involves a
lot of glamour, responsibility, career growth and handsome pay packages. As a
result, more and more institutes are offering various diploma and degree
courses in brand management. There are several institutes that conduct brand
management courses in Jharkhand.
Scope of Brand Management Courses in India
With the boom in the Indian economy, one can witness the entry of a large
number of foreign companies to sell and promote their various products and
services. There is a great demand for brand managers in these companies for
promoting and developing their products. A brand manager implements several
marketing techniques to increase the perceived value of the products in front
of the target customers. Candidates after completing their studies in brand
management may look for various job opportunities available at companies like
that of industrial goods, pharmaceutical, automobiles, KPOs, banks, FMCG,
diagnostic companies, advertising agencies and financial service companies. One
can also seek for various openings in the foreign companies. Most of the
companies hiring product specialization managers pay handsome salaries along
with other facilities.
Brand Management Courses in Jharkhand Institutes
The primary responsibility of the brand manager is to identify the needs and
requirements of the customers and implement specialized marketing strategies to
popularize the respective brand in the market. A brand management course helps
the individuals to learn more about market research, principles of brand
management, brand promotion, brand launch and USP, analysis of the market
trends, advertisement and marketing, distribution and even about packaging of a
brand. An MBA degree in marketing is essential for one to start his or her
career as a brand manager. Candidates seeking admission in the reputed
B-Schools will have to qualify the entrance examinations conducted and also
meet the eligibility requirement as specified by the institutions. There are a
number of institutes that offer specialized brand management courses in
Jharkhand.
Brand Management Courses in Jharkhand
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Name & Address
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Phone & E-mail
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Institute of Science & Management
IISM Campus, Pundag, |
Ph: 91-651-2242060,
Fax : 91-651- 2240630 Email : rch_iism@sancharnet.in, rch_rakverma@sancharnet.in |
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