With the liberalization of the
Indian market, customers are left with plenty of choices as more and more
companies have started appearing in the scene to promote their products. As a
result the demand for professionals with profound knowledge of brand management
has increased to a great extent. The main job of the professionals in this
field is to implement various marketing techniques to enhance the brand equity
and brand franchise. Brand management courses are considered to be essential
for individuals to carve out niches for themselves in this field. Gujarat being
a major hub of business and industry in India has also witnessed the
increasing popularity of brand management courses over the years. Some of the
prestigious institutes offer brand management courses in Gujarat .
Scope of Brand Management Courses in India
There are immense scopes for career growth in this field of study. Several
companies throughout the nation hire individuals with profound knowledge of
marketing skills to develop and promote their products. Candidates after
completing their course may join reputed companies like Dabur, Kotak Mahindra,
Sun Pharma, Mahindra and Mahindra, Aditya Birla Group, Godrej India as Brand
Development Managers or Product Managers. Various companies abroad also offer
lucrative job opportunities with decent pay packages for the suitable
candidates.
Brand Management Courses in Gujarat
There are several institutes in Gujarat that
offer specialized courses in brand management. The course offered enables
individuals to gather in-depth knowledge about various marketing techniques to
establish the brand in the Indian as well international market. They can also
learn about the ways of analyzing other competitive brands, implement required
tools for the promotion of products and product selling strategies. The process
of identifying the consumer needs is also a major area covered by the course.
It is essential for the candidates willing to pursue a career in this field to
opt for an MBA degree. One needs to fulfill the eligibility criteria for taking
admission in any of the reputed B-schools in India .
Brand Management Courses in
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Name & Address
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Phone & E-mail
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Indian Institute of Management - Ahmedabad,
Vastrapur Ahmedabad 380 015 |
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